Denim jeans are a
fashion essential around the world, But their origins are much more humble. During
the late 1800s, America was in the full throes of the Gold Rush, and Jacob
Davis, a Latvian immigrant, was working as a tailor in Nevada. Jacob sold clothing
to local miners and workmen, who required
strong and hard-wearing material for their work. It was here that Jacob struck
gold.
By fixing small copper
rivets to the must strained area of the garment, such as the pocket, her
created a much more double design, this new, robust clothing caught public
attention and Jacob's waist overalls', as they were know , became so popular
that he sought a patent to protect his idea. But a patent required money, so he
asked his fabric supplier, Levi Strauss, for help.
Bavarian-born Strauss
had also traveled to the States to seek his fortune and saw potential in
Jacob's product. The pair were granted a patent in 1893 and before long the modern
denim jean was being worn in factories. Farm and mines across the country. Indigo
was chosen to dye the jeans because it was dark enough to hide stains, it didn't
penetrate the woven fabric and, crucially, it was cheap.
Imitations flooded the
market and in the decade to come where worn by men and women of all classes. Teenagers
began calling them ' jeans ' instead of ' overalls ' and manufactures officially
adopted the term in the 1960s. Today their popularity is and durable as the original
riveted design.
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| Jacob Davis and Levi Strauss |
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